oa MFSA Journal of Marketing - How's this? : current strategic thinking

Volume 11, Issue 3
  • ISSN : 1811-9565



Extracted from text ... Journal of Marketing Vol 11 No 3 2005 (c) Printed on Sappi Dukuza Plus Gloss 90g/m2. 9 How's this? When you're faced with marketing to both sexes here's something that might assist you in deciding whether or not the two genders should be approached separately. A study by the University of California has found that while there are essentially no disparities in general intelligence between the sexes, there are significant differences in brain areas where males and females manifest their intelligence. The study shows women having more white matter and men more grey matter related to intellectual skill, ..

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