oa MFSA Journal of Marketing - Out of thin air : current strategic thinking



Extracted from text ... 8 Printed on Sappi Dukuza Plus Gloss 90g/m2. Journal of Marketing Vol 11 No 3 2005 (c) strategic affairs Out of thin air At present there are a number of interesting indicators pointing to the direction global marketing is headed. For instance, Unilever and Proctor & Gamble is, according to media reports, going 'back to marketing basics' by doing things such as interacting more with consumers and re-discovering the truth and destructive power of the old adage of being 'out of sight, out of mind'. Coca-Cola has launched new products such as lime-flavoured Coke and an ..


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