oa MFSA Journal of Marketing - Know what they are talking about : letter

Volume 11, Issue 3
  • ISSN : 1811-9565



Extracted from text ... Know what they are talking about T he article by Simone Appleton ('Partnering for Success', March/April 2005) refers. At flippin' last someone has come out to speak about this. I know of a recent incident where an agency was dealing with a client that does not have marketing/communications staff. The agency has had to report directly to the CEO and a host of people who know nothing about what an agency does and how it is supposed to be done. Needless to say this has caused so much stress because, as Simone rightly puts it, there is no ..

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