1887

oa MFSA Journal of Marketing - There is only one 'P' in marketing : letter

 

Abstract

Extracted from text ... Dear Mfsa letters There's only one 'P' in marketing Have something to say? This is the place to say it. E-mail us: francesw@iafrica.com I read with interest the views expressed by marketers in the article 'Talking about marketing' in the Jan/Feb issue of the Mfsa Journal of Marketing. In my opinion, marketers should be less concerned with trying to make broad marketing theory fit their own realities, and more with managing the existing marketing dynamics. Forget the four or seven Ps. They are mere pillars upon which good marketing strategy rests. They certainly do not ..

Loading

Article metrics loading...

/content/mfsa/11/3/EJC75680
2005-01-01
2016-12-05
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error