oa MFSA Journal of Marketing - After the tears : grass



Extracted from text ... Journal of Marketing Vol 11 No 4 2005 (c) Printed on Sappi Dukuza Plus Gloss 90g/m2. 63 R. Kelly croons...'after the party is the after-party'; Mzansi youth's tune is somewhat different -'after the funeral, is the after-tears'... Instant Grass provides marketers with real- time youth insight and trend-spotting in South, East and West Africa. Over 80 young South Africans are out and about on the streets of our major cities, armed with digital cameras, feeding back the latest word on the street; what young people are thinking, wearing, watching and doing; where, when, but most importantly why they're doing it. ..


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