oa MFSA Journal of Marketing - Brain Tattoos : creating unique brands that stick in your customer's mind, Karen Post : book review



Extracted from text ... Brain Tattoos: creating unique brands that stick in your customer's mind By Karen Post Publisher: USA: Amacom ISBN: 0-8144-7234-6 Price: $17, 95 Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach - no complicated theories, marketing jargon, or unnecessary babble - that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference, Brain Tattoos will help readers: Develop the courage to break the mould and ..


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