oa MFSA Journal of Marketing - Age of abundance : sales quickies
Extracted from text ... 58 Printed on Sappi Dukuza Plus Gloss 90g/m2. Journal of Marketing Vol 11 No 4 2005 (c) sales quickies Age of Abundance By Naseem Javed You might have the best team with the best of innovation, but there are these overly diluted markets out there, glutted with look-alike brands and identical services. The challenge is to fine-tune a marketing process that will not only re-energize the production but produce a shaper edge in design, quality and value, and build a unique iconic identity. Recently, we came out of the age of curiosity, entered the age of scarcity and ..
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