oa MFSA Journal of Marketing - Core purpose : feature



Extracted from text ... 48 Printed on Sappi Dukuza Plus Gloss 90g/m2. Journal of Marketing Vol 11 No 4 2005 (c) vision Markitects Consulting IAN RHEEDER CM (SA) Core purpose Ian Rheeder on how to grasp the bigger picture Too many marketers rely on strategic initiative to be lead from the top, but it often never comes! It's quite disturbing how many MDs literally hate vision statements. It's even more absurd when one considers that all the greatest strategists (and leaders) agree that a shared vision and purpose is by far the most important part of strategy! Helen ..


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