oa MFSA Journal of Marketing - Blogging is good for you : feature
Extracted from text ... public relations is Blogging good for you W Simone Appleton says it's time to speed up the pace. While an open, two-way communications stream is fast being acknowledged as the next major way in which influence will be exerted, by marketers, PRs or brand specialists, it's not an easy spin. Blogs, or blogging, fall into this new category of strategic communication, and, according to some, will significantly alter the shape of corporate communications. But, whether it is delivering a message of doom to traditional public relations (PR) practitioners, is still open to debate. ..
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