oa MFSA Journal of Marketing - The air that you breathe : feature



Extracted from text ... 38 Printed on Sappi Dukuza Plus Gloss 90g/m2. Journal of Marketing Vol 11 No 4 2005 (c) brands air The breathe that you M Professor Roger Sinclair airs his views about Martin Lindstrom's latest brand exploration, proclaiming that it makes a helluva lot of sense. Marketing conferences tend not to attract large audiences these days. Martin Lindstrom, the Danish born, thirty four year old marketing phenomenon (who started his own advertising agency when he was twelve), recently drew over two hundred delegates in Johannesburg and, incredibly, one hundred in Cape Town, to ..


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