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oa MFSA Journal of Marketing - Your product here : feature

 

Abstract

Extracted from text ... placement Your product here here Advertising clutter, the need to stand out, the increasingly illusive consumer - all the usual motivations are driving the growth of product placement. And it's proving to be an unusually effective form of advertising reports Tatjana von Bormann. Journal of Marketing Vol 11 No 4 2005 (c) Printed on Sappi Dukuza Plus Gloss 90g/m2. 35 placement "Reality shows in the US have become so peppered with products that managing conflicting brand interests has become an issue." E E ver left a cinema craving a Diet ..

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/content/mfsa/11/4/EJC75697
2005-01-01
2016-12-08
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