oa MFSA Journal of Marketing - Pay the price : cover story
Extracted from text ... pure marketing Pay the Price South Africans remain extremely affected by price constraints and marketers must use every tool in their repertoire to find the right combination, reports Tatjana von Bormann. 14 Printed on Sappi Dukuza Plus Gloss 90g/m2. Journal of Marketing Vol 11 No 4 2005 (c) Journal of Marketing Vol 11 No 4 2005 (c) Printed on Sappi Dukuza Plus Gloss 90g/m2. 15 pure marketing "While the average shopper loves a deal they also, paradoxically, tend to be very suspicious of large price cuts and are likely to steer ..
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