oa MFSA Journal of Marketing - Flick(ers) of creativity : strategic affairs
Extracted from text ... 8 Printed on Sappi Dukuza Plus Gloss 90g/m2. Journal of Marketing Vol 11 No 4 2005 (c) Flick(ers) of creativity Going to the movies no longer has to feel like you're flying economy class or sitting in the cheap seats at Ellis Park. Now, about a dozen national amusements cinemas in the USA have been fitted with extra-wide, VIP leather seats to avoid 'arm-rest sharing', and other cinema chains offer valet parking and fine dining - all at a higher price naturally! The number of movie tickets sold in the USA dropped from 1, 63 billion in ..
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