oa Journal of Marketing - As seen on TV
|Article Title||As seen on TV|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2006|
|Issue||Feb / Mar 2006|
The phrase, 'As seen on TV', used to give an air of authenticity to whatever product was carrying it. Having seen this stamp of approval, the body public was assured of quality, reliability, and by some fuzzy logic - mass approval.
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