oa Journal of Marketing - There's no doubt that selling is an art
|Article Title||There's no doubt that selling is an art|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2006|
|Pages||56 - 57|
|Issue||Feb / Mar 2006|
And, just as a conventional artist uses a paintbrush and an easel to perform his craft, so does the salesperson require the right tools for the job. The salesman's tricks of the trade may be a little more high-tech than a palette of colours, but like that palette, they can all be found in one place : the CRM system.
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