oa Journal of Marketing - There's no doubt that selling is an art

Volume 2006, Issue 02
  • ISSN : 1811-9565



And, just as a conventional artist uses a paintbrush and an easel to perform his craft, so does the salesperson require the right tools for the job. The salesman's tricks of the trade may be a little more high-tech than a palette of colours, but like that palette, they can all be found in one place : the CRM system.

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