oa Journal of Marketing - There's no doubt that selling is an art
Abstract
And, just as a conventional artist uses a paintbrush and an easel to perform his craft, so does the salesperson require the right tools for the job. The salesman's tricks of the trade may be a little more high-tech than a palette of colours, but like that palette, they can all be found in one place : the CRM system.
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2006-02-01
2018-04-26