oa Journal of Marketing - Fresh view on the great outdoors
Despite having an enormous reach - according to 2004 AMPS it gets to over 80% of South African adults - outdoor has long lagged behind TV, radio and print in the adspend rankings. The problem? It's virtually impossible to know much about those who pass your billboards or gaze at the backs of speeding taxis. Until now. New technology has been developed that could change the way we look at outdoor forever. Jayne Morgan asks - 'Is that an Npod in your pocket or are you justpleased to see me?'
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