oa Journal of Marketing - Launching 'The Weekender'
|Article Title||Launching 'The Weekender'|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2006|
|Issue||Feb / Mar 2006|
Business Day's launch of The Weekender in March is much more to the newspaper than just the birth of an extra edition or even title.
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