oa Journal of Marketing - Publishing industry begins benefiting from data analytics.
|Article Title||Publishing industry begins benefiting from data analytics.|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2006|
|Issue||Feb / Mar 2006|
In business today, there's an overriding trend towards improving customer service through gaining a greater understanding of the business's target market and how best to address the needs of that audience.
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