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oa Journal of Marketing - When is a magazine not a magazine?

 

Abstract

When it's a super-powerful marketing tool. So says Richard Lendrum of Future Publishing, who points out that custom publications - or rather, branded publications - are more than simply a good read : they're portable billboards waiting to spread your company's message. . All highly successful titles with strong brands. Imagine if you could create the same instant recognition for your company, at a fraction of the price of traditional marketing practices.

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/content/mfsa1/2006/02/EJC74740
2006-02-01
2016-12-03
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