oa Journal of Marketing - When is a magazine not a magazine?



When it's a super-powerful marketing tool. So says Richard Lendrum of Future Publishing, who points out that custom publications - or rather, branded publications - are more than simply a good read : they're portable billboards waiting to spread your company's message. . All highly successful titles with strong brands. Imagine if you could create the same instant recognition for your company, at a fraction of the price of traditional marketing practices.


Article metrics loading...

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error