1887

oa Journal of Marketing - Experiencing Castle

 

Abstract

Castle Lager has won numerous brewing awards across the globe, but has predominantly been built as a beer for the South African market. The business opportunity for SAB Miller is to take its success to new markets in Africa, driving a more international reach that not only increases volume, but equally builds brand equity and the value of the brand itself.

Loading

Article metrics loading...

/content/mfsa1/2006/02/EJC74745
2006-02-01
2016-12-08
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error