oa Journal of Marketing - Experiencing Castle
|Article Title||Experiencing Castle|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2006|
|Pages||24 - 25|
|Issue||Feb / Mar 2006|
Castle Lager has won numerous brewing awards across the globe, but has predominantly been built as a beer for the South African market. The business opportunity for SAB Miller is to take its success to new markets in Africa, driving a more international reach that not only increases volume, but equally builds brand equity and the value of the brand itself.
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