oa Journal of Marketing - Small agencies scoop blue-chip accounts
|Article Title||Small agencies scoop blue-chip accounts|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2006|
|Pages||18 - 19|
|Issue||Feb / Mar 2006|
When BMW announced in December last year that they would be awarding their advertising account to Ireland-Davenport, an agency that was just four weeks old, they probably did so expecting to cause a ripple or two. And, by overlooking some of the country's biggest and most established advertising agencies, they did.
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