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oa Journal of Marketing - From sales consultant to indispensable business partner : the new skills set for success

Volume 2006, Issue 02
  • ISSN : 1811-9565

 

Abstract

In today's business environment, the new reality is that there is limited short-term competitive advantage in product or service.

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/content/mfsa1/2006/02/EJC74750
2006-02-01
2017-02-22

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