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oa Journal of Marketing - The Advert Game : a new research tool?

 

Abstract

Ad breaks are used by most kids for loo trips, uploading of food and drink, a really thorough shower, sending and reading at least 932 sms's and of course studying for exams. In my house ad breaks are for playing the advert game.

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/content/mfsa1/2006/02/EJC74752
2006-02-01
2016-12-07
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