oa Journal of Marketing - The Advert Game : a new research tool?
|Article Title||The Advert Game : a new research tool?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2006|
|Pages||12 - 13|
|Issue||Feb / Mar 2006|
Ad breaks are used by most kids for loo trips, uploading of food and drink, a really thorough shower, sending and reading at least 932 sms's and of course studying for exams. In my house ad breaks are for playing the advert game.
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