oa Journal of Marketing - Thinking into the box
|Article Title||Thinking into the box|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2006|
|Issue||Feb / Mar 2006|
You may have the best product in the world but if it doesn't shout 'buy me' louder than your rival's offering, then you'll have a problem on your hands. Jayne Morgan looks at what's unfolding in the world of packaging.
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