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oa Journal of Marketing - Thinking into the box

 

Abstract

You may have the best product in the world but if it doesn't shout 'buy me' louder than your rival's offering, then you'll have a problem on your hands. Jayne Morgan looks at what's unfolding in the world of packaging.

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/content/mfsa1/2006/02/EJC74753
2006-02-01
2016-12-04
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