Journal of Marketing - Apr / May 2006
Volumes & issues
Apr / May 2006
Author Lynette DiceySource: Journal of Marketing 2006, pp 1 –9 (2006)More Less
Marketing South Africa as a tourist destination used to be a tough job. Perceptions the world over were that South Africa was a poverty-stricken, crime-ridden, HIV-infested country somewhere in Africa. In fact, many people were hazy on the difference between Africa and South Africa.
Chartered marketer in South Africa - still providing an international benchmark for professional marketersAuthor Michele SerfonteinSource: Journal of Marketing 2006, pp 4 –5 (2006)More Less
Source: Journal of Marketing 2006, pp 12 –13 (2006)More Less
If you're like most South Africans, you'll treasure childhood memories of stopping off at the corner cafe to stock up on Chappies. Maybe there were even times when the cafe owner gave you Chappies in lieu of change. Once you'd purchased your hoard, you'd read the back of the wrapper and swap 'did you know' facts, before settling down for a good chew.
Author Simone AppletonSource: Journal of Marketing 2006 (2006)More Less
Most corporates and their brands are inextricably linked, with the core values and 'mission' of the organization forming a familiar association in consumers' minds through the publicized or advertised brand. For some companies this has always been the case; for others, effectively creating this association between the corporation and its brand(s) remains a challenge.
Author Tony LankesterSource: Journal of Marketing 2006 (2006)More Less
The scenario is one familiar to most agency employees - a new recruit, hailed as 'the best young copywriter / designer / layout artist in their class' joins the team and gets down to work, all fresh-faced and eager. 18 months later, the email goes out : the rising young star has, well, risen, and 'regrettably' will be leaving the business, continuing his or her meteoric rise through the industry on someone else's payroll.
Author Jayne MorganSource: Journal of Marketing 2006, pp 24 –25 (2006)More Less
Dip into the average UK or US housewife's purse and you'll find it stuffed with coupons offering discounts on everything from biscuits to body lotion. But - when was the last time you thought 'coupon' for a promotion and, anyway, does the SA consumer clip? Jayne Morgan looks at the bottom (dotted) line of coupon culture in South Africa.
Author Cheryl HunterSource: Journal of Marketing 2006 (2006)More Less
While the fertile soil of Africa sprouts ever more South African supermarkets, SA's fresh produce export figures are escalating and 'home-grown' has become a fashion statement. A host of logistics challenges, however, need to be addressed both to sustain and develop our fragile cold supply chain.