oa Journal of Marketing - Boxing clever - media and creative in the same ring?
|Article Title||Boxing clever - media and creative in the same ring?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2006|
|Issue||Apr / May 2006|
Media specialists and creative agencies need to work together on marketing and communication strategies. Helping clients break through the clutter with their advertising means coming up with ideas that work.
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