oa Journal of Marketing - The 7 pillars of 'live' wisdom
|Article Title||The 7 pillars of 'live' wisdom|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2006|
|Issue||Apr / May 2006|
If you're advertising on radio, a live read - that's a script read out by the presenter - can cost you anything up to 75% more than a recorded commercial. Is it really worth it?
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