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oa Journal of Marketing - The 7 pillars of 'live' wisdom

 

Abstract

If you're advertising on radio, a live read - that's a script read out by the presenter - can cost you anything up to 75% more than a recorded commercial. Is it really worth it?

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/content/mfsa1/2006/04/EJC74278
2006-04-01
2016-12-08
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