oa Journal of Marketing - Sustaining a newspaper
|Article Title||Sustaining a newspaper|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2006|
|Issue||Apr / May 2006|
The traditionally stable South African newspaper market has seen the opening of two new titles in the past year - and the closure already of one of them, Nova. The Journal of Marketing asked some experts what they think papers will need to survive and thrive.
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