oa Journal of Marketing - The weakest link in SA's cold chain
|Article Title||The weakest link in SA's cold chain|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2006|
|Issue||Apr / May 2006|
While the fertile soil of Africa sprouts ever more South African supermarkets, SA's fresh produce export figures are escalating and 'home-grown' has become a fashion statement. A host of logistics challenges, however, need to be addressed both to sustain and develop our fragile cold supply chain.
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