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oa Journal of Marketing - The weakest link in SA's cold chain

 

Abstract

While the fertile soil of Africa sprouts ever more South African supermarkets, SA's fresh produce export figures are escalating and 'home-grown' has become a fashion statement. A host of logistics challenges, however, need to be addressed both to sustain and develop our fragile cold supply chain.

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/content/mfsa1/2006/04/EJC74289
2006-04-01
2016-12-09
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