oa Journal of Marketing - Coupon d'etat
Dip into the average UK or US housewife's purse and you'll find it stuffed with coupons offering discounts on everything from biscuits to body lotion. But - when was the last time you thought 'coupon' for a promotion and, anyway, does the SA consumer clip? Jayne Morgan looks at the bottom (dotted) line of coupon culture in South Africa.
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