oa Journal of Marketing - Coupon d'etat
|Article Title||Coupon d'etat|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2006|
|Pages||24 - 25|
|Issue||Apr / May 2006|
Dip into the average UK or US housewife's purse and you'll find it stuffed with coupons offering discounts on everything from biscuits to body lotion. But - when was the last time you thought 'coupon' for a promotion and, anyway, does the SA consumer clip? Jayne Morgan looks at the bottom (dotted) line of coupon culture in South Africa.
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