oa Journal of Marketing - Holding on to the talent

Volume 2006, Issue 04
  • ISSN : 1811-9565



The scenario is one familiar to most agency employees - a new recruit, hailed as 'the best young copywriter / designer / layout artist in their class' joins the team and gets down to work, all fresh-faced and eager. 18 months later, the email goes out : the rising young star has, well, risen, and 'regrettably' will be leaving the business, continuing his or her meteoric rise through the industry on someone else's payroll.

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