oa Journal of Marketing - Going ... going ... Gondola!
|Article Title||Going ... going ... Gondola!|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2006|
|Issue||Apr / May 2006|
Marketers are always eager to capitalize on any opportunity that makes their brand stand out - which is why they're prepared to pay large sums for gondola ends. But is their expense justified? Exactly how effective are gondola ends at pushing sales?
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