1887

oa Journal of Marketing - Going ... going ... Gondola!

Volume 2006, Issue 04
  • ISSN : 1811-9565

 

Abstract

Marketers are always eager to capitalize on any opportunity that makes their brand stand out - which is why they're prepared to pay large sums for gondola ends. But is their expense justified? Exactly how effective are gondola ends at pushing sales?

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/content/mfsa1/2006/04/EJC74296
2006-04-01
2017-05-22

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