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oa Journal of Marketing - Going ... going ... Gondola!

 

Abstract

Marketers are always eager to capitalize on any opportunity that makes their brand stand out - which is why they're prepared to pay large sums for gondola ends. But is their expense justified? Exactly how effective are gondola ends at pushing sales?

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/content/mfsa1/2006/04/EJC74296
2006-04-01
2016-12-08
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