oa Journal of Marketing - Nation branding : the next big thing
|Article Title||Nation branding : the next big thing|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2006|
|Pages||1 - 9|
|Issue||Apr / May 2006|
Marketing South Africa as a tourist destination used to be a tough job. Perceptions the world over were that South Africa was a poverty-stricken, crime-ridden, HIV-infested country somewhere in Africa. In fact, many people were hazy on the difference between Africa and South Africa.
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