The traditionally stable South African newspaper market has seen the opening of two new titles in the past year - and the closure already of one of them, Nova. The Journal of Marketing asked some experts what they think papers will need to survive and thrive.
Most people approach public speaking with about as much enthusiasm as weekend golfers facing their first tee-shot... and sadly most business events set company speakers up for failure before they even open their mouths..
Research published in Management Review way back in the mid-90s showed that 'measurement-managed organizations' have a higher probability of being successful based on some clear metrics including likelihood to enjoy stakeholder support through times of change, being perceived as industry leaders, as well as being seen as financially successful.
Media specialists and creative agencies need to work together on marketing and communication strategies. Helping clients break through the clutter with their advertising means coming up with ideas that work.