oa Journal of Marketing - The day before ratings....
|Article Title||The day before ratings....|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2006|
|Issue||Jun / Jul 2006|
Change is all around us, possibly greater than ever seen before. This change is of such persistent and significant proportions that we as marketers run the risk of either not seeing it at all or if we do, we run the risk of misreading the implications and the original motivations for the change.
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