1887

oa Journal of Marketing - The day before ratings....

 

Abstract

Change is all around us, possibly greater than ever seen before. This change is of such persistent and significant proportions that we as marketers run the risk of either not seeing it at all or if we do, we run the risk of misreading the implications and the original motivations for the change.

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/content/mfsa1/2006/06/EJC75000
2006-06-01
2016-12-07
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