oa Journal of Marketing - At last - ad industry pitch guidelines
|Article Title||At last - ad industry pitch guidelines|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2006|
|Issue||Jun / Jul 2006|
It's the biggest bitch in the ad industry right now. Agencies expend time and effort in preparing for a massive pitch only to have their best ideas stolen and their work given to a bitter rival.
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