1887

oa Journal of Marketing - At last - ad industry pitch guidelines

Volume 2006, Issue 06
  • ISSN : 1811-9565

 

Abstract

It's the biggest bitch in the ad industry right now. Agencies expend time and effort in preparing for a massive pitch only to have their best ideas stolen and their work given to a bitter rival.

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/content/mfsa1/2006/06/EJC75003
2006-06-01
2017-10-22

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