oa Journal of Marketing - Discovering the feeling : applying neuroscience to marketing
|Article Title||Discovering the feeling : applying neuroscience to marketing|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Mark Weeks and Christine Williams|
|Publication Date||Jun 2006|
|Pages||46 - 47|
|Issue||Jun / Jul 2006|
'Why does a consumer choose one brand over another?'
This is a key question marketers often struggle with, and information solicited from consumers frequently falls short of providing a decent answer.
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