1887

oa Journal of Marketing - The status of sponsorship

Volume 2006, Issue 06
  • ISSN : 1811-9565

 

Abstract

Sponsorship worldwide continues to grow at a faster pace than all other marketing channels, with a global increase of 12-15% predicted in coming years.

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/content/mfsa1/2006/06/EJC75005
2006-06-01
2017-10-23

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