oa Journal of Marketing - The status of sponsorship
|Article Title||The status of sponsorship|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2006|
|Pages||44 - 45|
|Issue||Jun / Jul 2006|
Sponsorship worldwide continues to grow at a faster pace than all other marketing channels, with a global increase of 12-15% predicted in coming years.
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