oa Journal of Marketing - A place in space

Volume 2006, Issue 06
  • ISSN : 1811-9565



'Do you know what this means?' Ralph Boffard, maverick publisher of Penthouse and Longevity, asked me way back in 1994. It was two days after the first democratic election and the meaning of everything was changing. But as I looked at the acronym OBC, the future of SA was clearer to me than the meaning of those three letters.

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