oa Journal of Marketing - A place in space
|Article Title||A place in space|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2006|
|Issue||Jun / Jul 2006|
'Do you know what this means?' Ralph Boffard, maverick publisher of Penthouse and Longevity, asked me way back in 1994. It was two days after the first democratic election and the meaning of everything was changing. But as I looked at the acronym OBC, the future of SA was clearer to me than the meaning of those three letters.
Article metrics loading...