oa Journal of Marketing - What's radio got in store for you?
|Article Title||What's radio got in store for you?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2006|
|Pages||39 - 40|
|Issue||Jun / Jul 2006|
On 1st April, the Spur Group's Taste FM became the latest member of a club started 10 years ago by Radio Red Cap - Mr Price's pioneering in-store radio station. Retail radio has come a long way since then and now offers some cunning additions to the marketing mix.
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