oa Journal of Marketing - SABC : from profit oriented to people-oriented.
|Article Title||SABC : from profit oriented to people-oriented.|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2006|
|Issue||Jun / Jul 2006|
The SABC has come under fire recently for what many have been interpreted as a complete turnaround on strategic planning in a move that alters its current commercial route, just as it appears to be achieving well-established goals.
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