1887

oa Journal of Marketing - All wrapped up

Volume 2006, Issue 06
  • ISSN : 1811-9565

 

Abstract

Bigger is better, at least when it comes to outdoor advertising. Need proof? Take a look at the rising popularity of wraparound billboards.

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/content/mfsa1/2006/06/EJC75010
2006-06-01
2017-04-28

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