oa Journal of Marketing - Advertising to the black market : breaking down the myths
|Article Title||Advertising to the black market : breaking down the myths|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2006|
|Pages||26 - 27|
|Issue||Jun / Jul 2006|
There's no such thing as a brand that appeals solely to the black market. It follows, then, that there?s no such thing as 'black market advertising'. That's the belief of Nic Bednall, managing director of BBDO Cape Town.
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