oa Journal of Marketing - Inserts : the new media shopping mall
|Article Title||Inserts : the new media shopping mall|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2006|
|Issue||Jun / Jul 2006|
In a previous edition of The Journal of Marketing, we raised a case against inserts as an advertising medium. It's time to think again, say John Bowles and Gill Randall, joint managing directors of the Newspaper Advertising Bureau (NAB). They contend that few advertising mediums are as effective - and they've got the figures to prove it.
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