oa Journal of Marketing - Would you like to try...?
|Article Title||Would you like to try...?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2006|
|Issue||Jun / Jul 2006|
It's Saturday morning, and the supermarket aisles are full; not only with shoppers, but with promoters urging consumers to try their products. Just how successful are these in-store sampling promotions?
Article metrics loading...