1887

oa Journal of Marketing - Would you like to try...?

Volume 2006, Issue 06
  • ISSN : 1811-9565

 

Abstract

It's Saturday morning, and the supermarket aisles are full; not only with shoppers, but with promoters urging consumers to try their products. Just how successful are these in-store sampling promotions?

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/content/mfsa1/2006/06/EJC75021
2006-06-01
2017-02-27

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