1887

oa Journal of Marketing - Would you like to try...?

 

Abstract

It's Saturday morning, and the supermarket aisles are full; not only with shoppers, but with promoters urging consumers to try their products. Just how successful are these in-store sampling promotions?

Loading

Article metrics loading...

/content/mfsa1/2006/06/EJC75021
2006-06-01
2016-12-04
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error