oa Journal of Marketing - The power of the Super P
|Article Title||The power of the Super P|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2006|
|Issue||Jun / Jul 2006|
Packaging is often referred to as the fifth P of marketing. But, depending on who you read, so is 'process', 'positioning', 'passion', even 'people'.
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