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oa Journal of Marketing - Marketing decision making for profit!

 

Abstract

The seasoned marketer walks into her office wondering to herself how the figures on the new product launch are looking. Much like most competent marketers, she has experienced a mixed bag of greater and lesser success in the past.

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/content/mfsa1/2006/06/EJC75023
2006-06-01
2016-12-04
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