oa Journal of Marketing - Marketing decision making for profit!
|Article Title||Marketing decision making for profit!|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2006|
|Pages||12 - 14|
|Issue||Jun / Jul 2006|
The seasoned marketer walks into her office wondering to herself how the figures on the new product launch are looking. Much like most competent marketers, she has experienced a mixed bag of greater and lesser success in the past.
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