1887

oa Journal of Marketing - Marketing decision making for profit!

Volume 2006, Issue 06
  • ISSN : 1811-9565

 

Abstract

The seasoned marketer walks into her office wondering to herself how the figures on the new product launch are looking. Much like most competent marketers, she has experienced a mixed bag of greater and lesser success in the past.

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/content/mfsa1/2006/06/EJC75023
2006-06-01
2017-02-20

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