oa Journal of Marketing - Citi Golf : a uniquely South African success
|Article Title||Citi Golf : a uniquely South African success|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2006|
|Pages||10 - 11|
|Issue||Jun / Jul 2006|
There is little doubt that - more than any car in its class - the Volkwagen Citi Golf has become a South African icon. What makes Citi Golf so enduringly successful and popular?
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