oa Journal of Marketing - The Consumer Protection Bill : kill it says new marketing body
|Article Title||The Consumer Protection Bill : kill it says new marketing body|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Alison Lee and Enrico Du Plessis|
|Publication Date||Jun 2006|
|Issue||Jun / Jul 2006|
The draft consumer protection bill is currently unacceptable, unworkable and cannot be accepted by either the legal or the marketing community. That was the unanimous verdict after two Industry Workshops held in Cape Town and Johannesburg initiated by newly formed Marketing Association and co-hosted with the Corporate Lawyers Association of South Africa (CLASA), the verdict was unanimous.
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