1887

oa Journal of Marketing - Marketing : radical shifts needed

Volume 2006, Issue 06
  • ISSN : 1811-9565

 

Abstract

Is marketing dead? Marketers might ask themselves this question - who holds the balance of brand power, me or my agency?

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/content/mfsa1/2006/06/EJC75028
2006-06-01
2017-10-18

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